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Critical Studies in Men's Fashion(1)
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Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study
ArticleAbstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived asPalabras claves:Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, SustainabilityAutores:Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna AndrangoFuentes:scopusResearch trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management
ArticleAbstract: We describe the research trajectories associated with S-D Logic and the scholarly activity it encompPalabras claves:Delphi, innovation, Institutions, practices, processes, Resources, S-D logic, symbols, systems, value co-creationAutores:Attila Pohlmann, Kaartemo V.Fuentes:scopusStumbling into sustainability: The effectual marketing approach of Ecuadorian entrepreneurs to reframe masculinity and accelerate the adoption of slow fashion
ArticleAbstract: The prevalent business model of fast fashion has received widespread criticism for being antitheticaPalabras claves:Alternative masculinity, Effectuation, entrepreneurship, Fast fashion, Hegemonic masculinity, Slow fashion, SustainabilityAutores:Attila Pohlmann, Rodrigo Muñoz-ValenciaFuentes:scopus