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Consumer Behavior in Tourism and Hospitality(1)
Critical Studies in Men's Fashion(1)
Journal of Research in Marketing and Entrepreneurship(1)
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Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours
ArticleAbstract: Purpose: Place identity refers to the combination of physical setting, social interactions, emotionsPalabras claves:Advertising appeal, Boutique concept, Hospitality service, place identity, value co-creation, Virtual tourAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Guerra-Leal E.M., Sepulveda C.J.Fuentes:googlescopusParagons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study
ArticleAbstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived asPalabras claves:Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, SustainabilityAutores:Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna AndrangoFuentes:scopusStumbling into sustainability: The effectual marketing approach of Ecuadorian entrepreneurs to reframe masculinity and accelerate the adoption of slow fashion
ArticleAbstract: The prevalent business model of fast fashion has received widespread criticism for being antitheticaPalabras claves:Alternative masculinity, Effectuation, entrepreneurship, Fast fashion, Hegemonic masculinity, Slow fashion, SustainabilityAutores:Attila Pohlmann, Rodrigo Muñoz-ValenciaFuentes:scopus