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Case Studies on Food Experiences in Marketing, Retail, and Events(2)
Journal of Consumer Marketing(1)
Better than sex: further development and validation of the consumption gender scale
ArticleAbstract: Purpose: Biological sex is an important segmenting variable in marketing. Yet its ability to meaningPalabras claves:Fluid gender, Gender Identity, Gender schema theory, Market Segmentation, Media planning, Psychological scale developmentAutores:Attila Pohlmann, Chen Q.Fuentes:scopusIntroduction to Consumer Food Choices
Book PartAbstract: This introductory chapter provides an overview of prevalent stimulus-organism-response models that aPalabras claves:Clean label trend, Consumer food choice model, Stimulus-organism-response, Total food quality modelAutores:Attila PohlmannFuentes:scopus“We have our style!" Optimizing food experiences in personalized catering boutique concepts
Book PartAbstract: Restaurant innovativeness and the experiential qualities of service are important factors in the hosPalabras claves:Boutique concept, Customer participation, Luxury catering, Restaurant innovativeness, Service experience, Social events, Value cocreationAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Mauricio CepedaFuentes:googlescopus