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Article(2)
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Journal of Entrepreneurship Education(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Gamified marketing in unicorn startups companies
ArticleAbstract: Unicorn startups are those that have reached an asset value of more than $1 billion. Hence, the follPalabras claves:Games, Gamification, MARKETING, Reward Systems, Startups, Unicorn CompaniesAutores:Ángel Torres-Toukoumidis, Carreón A., Juan Pablo Salgado-GuerreroFuentes:scopusGamified platform framing for entrepreneur competencies
ArticleAbstract: The study aims to reveal the need to propose a digital network where entrepreneurs can disseminate tPalabras claves:competencies, Entrepreneurial skills, Gamification, innovation, PlatformAutores:Ángel Torres-Toukoumidis, Chaljub J., Docente UPS, Juan Pablo Salgado, Juan Pablo Salgado-Guerrero, Luis Miguel Romero-Rodríguez, Mario Cajamarca, Vladimir Robles-BykbaevFuentes:googlescopus