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Academy of Strategic Management Journal(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
A measure of enterprises' innovative activity for microfirms and startups
ArticleAbstract: Presently knowledge represents a major factor for the development of a country's economy. Although sPalabras claves:Co-working, Economic development, Innovative activity, management, StartupsAutores:Juan Pablo Salgado-Guerrero, Lowy D.A., Mátyás BenceFuentes:googlescopusGamified marketing in unicorn startups companies
ArticleAbstract: Unicorn startups are those that have reached an asset value of more than $1 billion. Hence, the follPalabras claves:Games, Gamification, MARKETING, Reward Systems, Startups, Unicorn CompaniesAutores:Ángel Torres-Toukoumidis, Carreón A., Juan Pablo Salgado-GuerreroFuentes:scopus