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Área temáticas
Funcionamiento de bibliotecas y archivos(1)
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Año de Publicación
2022(2)
Digital Media Ecosystem: A Core Component Analysis According to Expert Judgment
Conference ObjectAbstract: Digital marketing plays an important role in implementing the marketing strategies of organizations.Palabras claves:digital marketing, INBOUND MARKETING, Social media analytics, SOCIAL MEDIA MARKETINGAutores:Gabriel Saltos-Cruz, José Herrera-Herrera, Naranjo-Holguín F., Santiago Peñaherrera-Zambrano, Wilson Araque-JaramilloFuentes:googlescopusBrand management and business competitiveness: An explanatory study of fundamental processes
ArticleAbstract: Brand management represents a field of research much studied in the last decade. Despite this, therePalabras claves:Brand value, Business competitiveness, Structural equationsAutores:Carlos Saltos-Cruz, Gabriel Saltos-Cruz, Wilson Araque-JaramilloFuentes:scopus