Digital Media Ecosystem: A Core Component Analysis According to Expert Judgment

Conference Object

Abstract: Digital marketing plays an important role in implementing the marketing strategies of organizations.

Palabras claves:

digital marketing, INBOUND MARKETING, Social media analytics, SOCIAL MEDIA MARKETING

Autores:

Gabriel Saltos-Cruz, José Herrera-Herrera, Naranjo-Holguín F., Santiago Peñaherrera-Zambrano, Wilson Araque-Jaramillo

Fuentes:

google

scopus