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Social marketing and its impact on consumer behavior
ArticleAbstract: This article seeks to determine the effects of social marketing on consumer buying behavior. For thiPalabras claves:buying behavior, consumer, corporate image, Social marketingAutores:Jorge Manuel Cueva-Estrada, Nicolás Sumba Nacipucha, Stella Paola Delgado FigueroaFuentes:googlescopusArtificial Intelligence in Higher Education: An Analysis of Existing Bibliometrics
ReviewAbstract: Since its origin in the 1950s, artificial intelligence (AI) has evolved from technological to educatPalabras claves:Artificial intelligence, ChatGPT, covid-19, Higher educationAutores:Joe Llerena-Izquierdo, Jorge Manuel Cueva-Estrada, Nicolás Sumba Nacipucha, Roberto David López ChilaFuentes:orcidscopusUsing examview to create questionnaires for online evaluation in VLEs
ArticleAbstract: The field of education has been completely revolutionized due to the worldwide pandemic caused by COPalabras claves:Educational software, Examview, Online education, Online Evaluation, TACAutores:Joe Llerena-Izquierdo, Nicolás Sumba Nacipucha, Roberto David López ChilaFuentes:googleorcidscopusA management model for the development of meaningful digital learning resources in homogeneous linear algebra courses
ArticleAbstract: After the COVID-19 pandemic, higher education institutions developed learning scenarios in interactiPalabras claves:collaborative work, experiences, homogeneous courses, Linear Algebra, meaningful learning resources, university instructorsAutores:Joe Llerena-Izquierdo, Johnny J. Jimenez Contreras, José Córdova-León, Jose R Cordova Leon orcid, Nicolás Sumba Nacipucha, Roberto David López Chila, Roberto Valverde-ArrietaFuentes:googleorcidscopusCorrelation between Facebook and Google Scholar in scientific journals impact
ArticleAbstract: Introduction: Scientific journals (RC) guarantee quality and contribute to the construction of knowlPalabras claves:Academic communicationEducation economics, Citation, facebook, GScholar, Indexation, Scientific journalsAutores:Jorge Manuel Cueva-Estrada, Kenya Carbo Guerrero, Nicolás Sumba Nacipucha, Priscilla Rossana Paredes Floril, Sánchez-Bayón A.Fuentes:googlescopusAnalysis of the influence of content marketing in the domestic tourism of Ecuador
OtherAbstract: BARRERA NOBOA, Elsy Lissbeth; CUEVA ESTRADA, Jorge Manuel; SUMBA NACIPUCHA, Nicolás Armando and VILLPalabras claves:CONTENT MARKETING, Customers, internal tourism, Purchase decision, SOCIAL NETWORKSAutores:Elsy Lissbeth Barrera Noboa, Fabián Isaac Villacrés Beltrán, Jorge Manuel Cueva-Estrada, Nicolás Sumba NacipuchaFuentes:googlescopusCollaborative Work in the Development of Assessments on a Moodle Learning Platform with ExamView
Conference ObjectAbstract: This document presents the research work focused on the development of learning evaluations by teachPalabras claves:B-learning, Moodle-based E-learning, Technology-Enhanced LearningAutores:Joe Llerena-Izquierdo, Nicolás Sumba Nacipucha, Roberto David López ChilaFuentes:googleorcidscopusReflections on the role of the professor from the TPACK model perspective during covid-19
Conference ObjectAbstract: Education worldwide has changed dramatically because of the pandemic caused by COVID-19; in this regPalabras claves:covid-19, professor, tele-education, Tpack modelAutores:Eddy Conde-Lorenzo, Jorge Manuel Cueva-Estrada, Monica Carolina Marmol-Castillo, Nicolás Sumba NacipuchaFuentes:googlescopusFactors influencing university choice in Ecuador: An analysis from neoclassical synthesis and behavioral economics
ArticleAbstract: This research analyzes the factors that influence university choice in Ecuador, differentiating betwPalabras claves:Behavioral economics, Cognitive biases, heuristics, institutional reputationAutores:Nicolás Sumba Nacipucha, Sánchez-Bayón A.Fuentes:scopusThe use of X and its relationship with the metrics of scientific journals in Ecuador, Peru, Bolivia and Paraguay
ArticleAbstract: The article analyzes the relationship between X management and Google Scholar metrics in 127 scientiPalabras claves:CITAS, Citations, Métricas, metrics, redes sociales, REVISTAS CIENTÍFICAS, Scientific journals, social mediaAutores:Angel Torres Toukoumidis, Jorge Manuel Cueva-Estrada, Moises Pallo-Chiguano, Nicolás Sumba NacipuchaFuentes:scopus