Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Conference Object(2)
Área temáticas
Dirección general(1)
Funcionamiento de bibliotecas y archivos(1)
Geografía y viajes(1)
Interacción social(1)
Procesos sociales(1)
Año de Publicación
2022(2)
Digital Media Ecosystem: A Core Component Analysis According to Expert Judgment
Conference ObjectAbstract: Digital marketing plays an important role in implementing the marketing strategies of organizations.Palabras claves:digital marketing, INBOUND MARKETING, Social media analytics, SOCIAL MEDIA MARKETINGAutores:Gabriel Saltos-Cruz, José Herrera-Herrera, Naranjo-Holguín F., Santiago Peñaherrera-Zambrano, Wilson Araque-JaramilloFuentes:googlescopusWeb 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ict, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopus