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Publisher
Fonseca Journal of Communication(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área temáticas
Interacción social(2)
Medios documentales, educativos, informativos; periodismo(2)
Ciencias de la computación(1)
El proceso político(1)
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Comunicación(2)
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google(1)
Analysis of virtual comunication platforms. Case study: Communication agencies in Chile
Conference ObjectAbstract: This article evaluates the communicative effectiveness and the use of social networks in the communiPalabras claves:Agencies of comunication, DIGITAL COMMUNICATION, ICTs, Social media, SOCIAL NETWORKS, web sitesAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., María José Enríquez-CruzFuentes:googlescopusTransmedia storytelling and political proximity in the electoral campaign of Jorge Yunda Machado, Mayor of Quito 2019
ArticleAbstract: The study explores how transmedia storytelling was used to generate strategies of proximity in the mPalabras claves:COMMUNICATION, electoral campaign, PROPAGANDA, Proximity, Strategy, Transmedia storytellingAutores:Juan Sebastian Gomez Navas, María José Enríquez-CruzFuentes:scopus