Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador

Article

Abstract: The objective of this article is to analyze the contents and unconventional advertising narratives o

Palabras claves:

Branded Content, digital marketing, fashion film, fashion marketing, influencers marketing, Social Network

Autores:

Castillo-Abdul B., Johana Balseca-Mera, Luis Miguel Romero-Rodríguez

Fuentes:

google

scopus