Mostrando 4 resultados de: 4
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Conference Object(4)
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Producción(3)
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Geografía y viajes(2)
Funcionamiento de bibliotecas y archivos(1)
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Año de Publicación
2022(4)
Decision Trees for the Analysis of Digital Marketing in the Tourism Industry: Tungurahua Case Study
Conference ObjectAbstract: The goal of this research was based on identifying the trend in digital resources for the developmenPalabras claves:covid-19, Data Analysis, Decision Trees, digital marketing, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, María Cristina Páez Quinde, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:googlescopusLogistic Regression Model and Decision Trees to Analyze Changes in Tourist Behavior: Tungurahua Case Study
Conference ObjectAbstract: This research was designed to identify the factors that influence the behavior changes of tourists vPalabras claves:Behavior changes, CHAID, covid-19, decision tree, Regression model, TOURISMAutores:Angélica González-Sánchez, Johanna Monge-Martínez, Leonardo Ballesteros-López, Sonia Armas-AriasFuentes:scopusWeb 2.0 Digital Marketing Tools in the Ecuadorian Tourism Sector Against of the COVID-19 Pandemic
Conference ObjectAbstract: The objective of this research was based on analyzing the behavior of the Ecuadorian tourist specifiPalabras claves:covid-19, digital marketing, ict, TOURISM, Tourism industryAutores:Leonardo Ballesteros-López, Santiago Peñaherrera-Zambrano, Sonia Armas-Arias, Sonia De Los Angeles López-PérezFuentes:scopusWeb 2.0 Education Tools as Support in Digital Marketing: Tungurahua Case Study
Conference ObjectAbstract: This research aims to assess the impact that information and communication technologies have as suppPalabras claves:covid-19, digital marketing, ict, TOURISM, tourism promotionAutores:Angélica González-Sánchez, Johanna Gabriela Monge, Johanna Monge-Martínez, Ruth Infante-Paredes, Sonia Armas-AriasFuentes:googlescopus