Evolution of the Technologies Used for the Customer Relationship Management CRM

Conference Object

Abstract: Since the insertion of CRM in companies, positive effects had been generated in the management of th

Palabras claves:

Attention to customer, Customer relationship management, Quality in the service, Service to customer, TECHNOLOGICAL TOOLS

Autores:

Paola Vanessa Perez-Parrales, Ricardo Patricio Medina-Chicaiza, Robert Danilo Cruz-Frutos

Fuentes:

scopus