Managing the analytical positioning of the city as a city marketing tool: The case of Matanzas, in Cuba

Article

Abstract: The growing rivalry between cities in the current scenario mark new challenges in urban planning, as

Palabras claves:

Positioning of the city, Strategic Planning, Urban competitiveness, Urban marketing

Autores:

Díaz J., García R., José Armando Pancorbo Sandoval, Sonia Emilia Leyva-Ricardo, Veiguela Y.

Fuentes:

scopus