Transmedia storytelling and political proximity in the electoral campaign of Jorge Yunda Machado, Mayor of Quito 2019

Article

Abstract: The study explores how transmedia storytelling was used to generate strategies of proximity in the m

Palabras claves:

COMMUNICATION, electoral campaign, PROPAGANDA, Proximity, Strategy, Transmedia storytelling

Autores:

Juan Sebastian Gomez Navas, María José Enríquez-Cruz

Fuentes:

scopus