Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área temáticas
Interacción social(2)
El proceso político(1)
Medios documentales, educativos, informativos; periodismo(1)
Área de conocimiento
Comunicación(2)
Origen
scopus(2)
Integral communication on city-brands making: Contributions, strains and challenges
ArticleAbstract: The following qualitative work analyzes the relationship between integrated communication and the coPalabras claves:branding, COMMUNICATION, Communication and development, qualitative analysisAutores:Javiera Salinas Gonzalez, Juan Sebastian Gomez NavasFuentes:scopusTransmedia storytelling and political proximity in the electoral campaign of Jorge Yunda Machado, Mayor of Quito 2019
ArticleAbstract: The study explores how transmedia storytelling was used to generate strategies of proximity in the mPalabras claves:COMMUNICATION, electoral campaign, PROPAGANDA, Proximity, Strategy, Transmedia storytellingAutores:Juan Sebastian Gomez Navas, María José Enríquez-CruzFuentes:scopus