Analysis of the effectiveness of advertising messages. Comparison by media, typology, mi-and schedule of advertisements

Article

Abstract: Purpose-This research aims to evaluate how the effectiveness of advertisements can vary according to

Palabras claves:

Advertisement, Advertising media, Advertising messages

Autores:

Alexander Sánchez-Rodríguez, Carlos Ronquillo-Bolaños, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar

Fuentes:

scopus