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Chain substitution and successive approximation method: Throughput analysis at SMEs
ArticleAbstract: The purpose of this research work is to illustrate that using the logic of theory of constraints (TOPalabras claves:chain substitution and successive approximation method, Performance indicator, small and medium enterprises, Theory of constraints, Throughput per hourAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusCliente interno y externo diferencias y semejanzas
OtherAbstract:Palabras claves:Autores:Gelmar García-VidalFuentes:googleComparación par de thurstone para decisiones de internacionalización en pymes
OtherAbstract: Debido a la saturación de los mercados locales, la selección de países con fines de internacionalizaPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleComportamiento de clientes y vendedores en mercados informales. Caso de estudio en Santo Domingo, Ecuador
OtherAbstract: Los mercados informales, aunque no son ampliamente aceptados, contribuyen a la generación de empleoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleBehavior of customers and traders in informal markets. Case study in Santo Domingo, Ecuador
OtherAbstract: Los mercados informales, aunque no son ampliamente aceptados, contribuyen a la generación de empleoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnaliza učinkovitosti oglašivačkih poruka. Usporedba po mediju, tipologiji i rasporedu oglasa
OtherAbstract: Svrha–Cilj je istraživanja procijeniti kako se učinkovitost oglasa može razlikovati ovisno o trima kPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnalysis of Product Mix, Capacity Release and Utilities
OtherAbstract: The objective of the article is to present the design and application of a technique based on the CoPalabras claves:Autores:Gelmar García-Vidal, Rodobaldo Martínez-VivarFuentes:googleAnalysis of the effectiveness of advertising messages. Comparison by media, typology, mi-and schedule of advertisements
ArticleAbstract: Purpose-This research aims to evaluate how the effectiveness of advertisements can vary according toPalabras claves:Advertisement, Advertising media, Advertising messagesAutores:Alexander Sánchez-Rodríguez, Carlos Ronquillo-Bolaños, Gelmar García-Vidal, Margarita De-Miguel-Guzmán, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:scopusAnalysis of the interrelationships between KPIs in a small business through temporal causal models
ArticleAbstract: This paper provides an analysis of performance measurement system in small enterprises and the imporPalabras claves:causality, Key performance indicators, KPIs, Performance measurement, Small business, Temporal causal modelAutores:Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-VivarFuentes:googlescopusAnálise de equações estruturais. Relação das variáveis que incidem na gestão da inovação
OtherAbstract: O objetivo deste artigo é estabelecer um modelo de equações estruturais que resuma o grau de incidênPalabras claves:Autores:Gelmar García-VidalFuentes:google