Mostrando 4 resultados de: 4
Filtros aplicados
Subtipo de publicación
Article(4)
Publisher
Academia Revista Latinoamericana de Administracion(1)
Emerging Science Journal(1)
International Journal of Consumer Studies(1)
Journal of Business Research(1)
Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
ArticleAbstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their livPalabras claves:Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsAppAutores:Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.Fuentes:googlescopusEvaluation of Online Learning Platforms in Latin America
ArticleAbstract: Introduction: The use of online learning platforms has made a huge contribution to the online learniPalabras claves:Education, Latin America, Online education, VideoconferenceAutores:Carlos Ramos-Galarza, Jorge Cruz-Cárdenas, Omar Cóndor-HerreraFuentes:googlescopusThe status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects
ArticleAbstract: Within the framework of consumer behaviour, products received as gifts are a complex accumulation ofPalabras claves:Collectivism, Consumer behaviour, Latin America, logistic regression, Receiver of the gift, Status of the giftAutores:Jorge Cruz-CárdenasFuentes:googlescopusThe use of disliked gifts from a consumer behavior perspective
ArticleAbstract: To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relPalabras claves:consumer behavior, Disliked gifts, Latin America, Recipient, USEAutores:del Val Núñez M.T., González R., Jorge Cruz-CárdenasFuentes:googlescopus