The status of gifts in the receiver's life: Reasons for the transformation of commercial products into special, common or hated objects

Article

Abstract: Within the framework of consumer behaviour, products received as gifts are a complex accumulation of

Palabras claves:

Collectivism, Consumer behaviour, Latin America, logistic regression, Receiver of the gift, Status of the gift

Autores:

Jorge Cruz-Cárdenas

Fuentes:

google

scopus