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Journal of Fashion Marketing and Management(1)
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Consumer expenditures on clothing and footwear: a mixed methods study
ArticleAbstract: Purpose: The purpose of this paper is to establish the pbkp_redictors of consumers’ annual monetaryPalabras claves:Clothing expenditures, Consumer behaviour, developing country, Mixed Methods, Product disposalAutores:Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Patricio Arévalo-ChávezFuentes:googlescopusConsumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
ArticleAbstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their livPalabras claves:Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsAppAutores:Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.Fuentes:googlescopus