REGULATORY BELIEFS AND TRUST: ADAPTATION OF THE TECHNOLOGICAL ACCEPTANCE MODEL TO E-COMMERCE DURING THE COVID-19 PANDEMIC IN ECUADOR

Article

Abstract: Although e-commerce currently shows constant growth due to lockdown measures implemented to face the

Palabras claves:

consumer behavior, E-Commerce, sem-pls, TAM, trust

Autores:

Kerly Lisseth Castillo Leyva, Lorenzo Bonisoli

Fuentes:

scopus