Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

Article

Abstract: The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitm

Palabras claves:

Ethically minded consumer behavior, Loyalty, Perceived value, Store equity, Sustainable development as perceived by consumers, Word-of-mouth

Autores:

Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.

Fuentes:

google

scopus