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El precio en el marketing.
BookAbstract: El Precio es un instrumento muy importante para la gestión empresarial, pues es vital para la obtencPalabras claves:DISCRECIONALIDAD DE PRECIOS, ESTRATEGIA DE PRECIOS, Fijación de precios, MARKETINGAutores:Eduardo Arias Montero, Francisco Benítez Luzuriaga, Irene Sánchez-GonzálezFuentes:rraaeDoes sustainability drive to create store equity? A proposal through image, quality and loyalty
ArticleAbstract: Purpose: The present research aims to analyse the retailer's commitment to sustainable development (Palabras claves:Image, Loyalty, MARKETING, perceived quality, Retail, Store equity, Sustainable development perceived by the consumer, Triple bottom lineAutores:Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.Fuentes:googlescopus