Does sustainability drive to create store equity? A proposal through image, quality and loyalty

Article

Abstract: Purpose: The present research aims to analyse the retailer's commitment to sustainable development (

Palabras claves:

Image, Loyalty, MARKETING, perceived quality, Retail, Store equity, Sustainable development perceived by the consumer, Triple bottom line

Autores:

Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.

Fuentes:

google

scopus