Analysis of perceived value of a new packaging in sugar market and its influence on willingness to pay

Article

Abstract: In 2007, the Azucarera company successfully launched a new sugar container in order to improve produ

Palabras claves:

Agro food industry, Consumer behaviour, innovation, MARKETING, Sugar

Autores:

Dopico D.C., Jonathan Neptalí Herrera Peña, Puente Á.M.D.C.

Fuentes:

google

scopus