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Article(4)
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International Journal of Business Science and Applied Management(1)
International Journal of Organizational Analysis(1)
Journal of Technology Management and Innovation(1)
Marketing Intelligence and Planning(1)
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scopus(4)
Market orientation and sources of knowledge to innovate in SMEs: A firm level study
ArticleAbstract: This work examines the relationship between the three market orientation (MO) components, i.e. custoPalabras claves:innovation, Market orientation, Small and medium-sized enterprises, Sources of knowledgeAutores:Didonet S.R., Guillermo Javier Díaz-Villavicencio, Machado A.M.Fuentes:scopusInnovation management in market-oriented SMEs: learning and internal arrangements for innovation
ArticleAbstract: Purpose: This study aims to investigate the role of market orientation (MO) in improving learning foPalabras claves:innovation management, Market orientation, Small and medium-sized firmsAutores:Didonet S.R., Guillermo Javier Díaz-VillavicencioFuentes:scopusThe relationship between small business market orientation and environmental uncertainty
ArticleAbstract: Purpose: While literature has examined market orientation, it is limited with respect to small businPalabras claves:Brazil, competitive advantage, Environmental uncertainty, Market orientation, marketing strategy, Small business marketing, Small enterprises, SME marketingAutores:Didonet S.R., Guillermo Javier Díaz-Villavicencio, Palmer M., Simmons G.Fuentes:scopusThe role of supply chain integration in the relationship between market orientation and performance in SMEs
ArticleAbstract: The purpose of this paper is to verify the alignment between market orientation and supply chain intPalabras claves:Market orientation, performance, smes, Supply chain integrationAutores:Didonet S.R., Frega J.R., Guillermo Javier Díaz-Villavicencio, Toaldo A.M.M.Fuentes:scopus