Management of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador

Article

Abstract: In times of uncertainty, companies must rethink their strategic communication and take advantage of

Palabras claves:

2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, Twitter

Autores:

Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Paladines F., Silvia Torres

Fuentes:

scopus