Relational Marketing applied to higher education institutions in the field of Digital Society: Approach from a strategic perspective

Conference Object

Abstract: Relationship marketing contributes with important strategies to higher education institutions, stren

Palabras claves:

CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTION

Autores:

María Paula Espinosa-Vélez, Ramiro Cardenas-Carrillo

Fuentes:

scopus