Mostrando 10 resultados de: 17
Publisher
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(3)
CISCI 2021 - Vigesima Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Octavo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2021 - Memorias(2)
Revista Latina de Comunicacion Social(2)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Advances in Intelligent Systems and Computing(1)
Communication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks
Conference ObjectAbstract: Internet and social networks are the ideal platform for tourism promotion and dissemination, as it hPalabras claves:communication 2.0, Interactivity, PARTICIPATION, Promotion, Tourist communicationAutores:Fanny Y. Paladines-Galarza., López M.T., Veronica Altamirano BenitezFuentes:googlescopusAnalysis of virtual comunication platforms. Case study: Communication agencies in Chile
Conference ObjectAbstract: This article evaluates the communicative effectiveness and the use of social networks in the communiPalabras claves:Agencies of comunication, DIGITAL COMMUNICATION, ICTs, Social media, SOCIAL NETWORKS, web sitesAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., María José Enríquez-CruzFuentes:googlescopusComunicación y marketing digital: carrera tecnológica emergente en el contexto de la COVID-19. Alternativa en la educación superior en Ecuador
Conference ObjectAbstract:Palabras claves:Autores:Fanny Y. Paladines-Galarza., Jhon F. Rodríguez, Tandazo M.F., Vanessa K. Duque-RengelFuentes:googlescopusConsumption of digital means of communication in Ecuadorian Millennials
Conference ObjectAbstract:Palabras claves:Autores:Andrea Victoria Velásquez Benavides, Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza.Fuentes:scopusGovernment of Ecuador in the face of fake news in the national strike of October 2019
ArticleAbstract: Asbtract: The phenomenon of fake news or false news has spread through the Internet, in digital enviPalabras claves:fake news, National Strike, Social mediaAutores:Fanny Y. Paladines-Galarza., Miguel GrandaFuentes:scopusDigital strategic communication in Ecuador’s public organisations Current state and future projection
ArticleAbstract: Introduction: This article analyses how the digital revolution has forced Ecuador’s public organisatPalabras claves:Digital Media, ECUADOR, Public Communication, Public organisations, Strategic communicationAutores:Andrea Victoria Velásquez Benavides, Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza.Fuentes:googlescopusMorphology of media and communication companies in Ecuador
ArticleAbstract: The paucity of information regarding the status of the communication companies in Ecuador, promptingPalabras claves:census, ECUADOR, internet, MASS MEDIA, newspaper, TVAutores:Catalina Mier-Sanmartín, Diana Banegas, Fanny Y. Paladines-Galarza., Gabriela De Las M. Coronel-Salas, Jenny Jovita Yaguache-Quichimbo, Karina P. Valarezo-González, Ortiz-León C., Patricio Barrazueta Molina, Santiago Samaniego, Verónica González-RenteríaFuentes:scopusNew communication and marketing profiles in SMEs in Ecuador
Conference ObjectAbstract:Palabras claves:Autores:Fanny Y. Paladines-Galarza., Jhon F. Rodríguez, Vanessa K. Duque-RengelFuentes:scopusManagement of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopusMarketing automation in higher education: Analysis of digital strategies from UTPL and Universidad Casa Grande.
ArticleAbstract: In this project, the digital strategies applied for the recruitment and prospecting of new studentsPalabras claves:digital marketing, Digital user, Inbound, university brandsAutores:Andrea Victoria Velásquez Benavides, Cristhian H. Aguirre-Guamán, Fanny Y. Paladines-Galarza.Fuentes:scopus