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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
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Comunicaciones(1)
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Communication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks
Conference ObjectAbstract: Internet and social networks are the ideal platform for tourism promotion and dissemination, as it hPalabras claves:communication 2.0, Interactivity, PARTICIPATION, Promotion, Tourist communicationAutores:Fanny Y. Paladines-Galarza., López M.T., Veronica Altamirano BenitezFuentes:googlescopusManagement of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopus