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Publisher
Iberian Conference on Information Systems and Technologies, CISTI(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Analysis of virtual comunication platforms. Case study: Communication agencies in Chile
Conference ObjectAbstract: This article evaluates the communicative effectiveness and the use of social networks in the communiPalabras claves:Agencies of comunication, DIGITAL COMMUNICATION, ICTs, Social media, SOCIAL NETWORKS, web sitesAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., María José Enríquez-CruzFuentes:googlescopusManagement of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopus