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Government of Ecuador in the face of fake news in the national strike of October 2019
ArticleAbstract: Asbtract: The phenomenon of fake news or false news has spread through the Internet, in digital enviPalabras claves:fake news, National Strike, Social mediaAutores:Fanny Y. Paladines-Galarza., Miguel GrandaFuentes:scopusManagement of digital strategic communication of the main companies in the tourist and gastronomic sector of Ecuador
ArticleAbstract: In times of uncertainty, companies must rethink their strategic communication and take advantage ofPalabras claves:2.0 communication, Companies in the tourism and gastronomic sector, SOCIAL NETWORKS, Tourist 2.0, TwitterAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., Karina P. Valarezo-González, Silvia TorresFuentes:scopusMarketing automation in higher education: Analysis of digital strategies from UTPL and Universidad Casa Grande.
ArticleAbstract: In this project, the digital strategies applied for the recruitment and prospecting of new studentsPalabras claves:digital marketing, Digital user, Inbound, university brandsAutores:Andrea Victoria Velásquez Benavides, Cristhian H. Aguirre-Guamán, Fanny Y. Paladines-Galarza.Fuentes:scopus