Analysis of the commercial management models of the financial system of Ecuador in social media

Conference Object

Abstract: The evolution in the use of social media has raised a new communication paradigm, that is changing p

Palabras claves:

Banks, facebook, Fanpage Karma, Social media

Autores:

Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas

Fuentes:

scopus