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Analysis of the commercial management models of the financial system of Ecuador in social media
Conference ObjectAbstract: The evolution in the use of social media has raised a new communication paradigm, that is changing pPalabras claves:Banks, facebook, Fanpage Karma, Social mediaAutores:Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-MacasFuentes:scopusSocial media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador
Conference ObjectAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez FernándezFuentes:scopus