Management of the relationship with clients through the use of information and communication technologies in the MSMEs of Ecuador

Conference Object

Abstract: The information industry plays an important role in the current times by the use of ICT information

Palabras claves:

Customer relationship management, information and communication technologies, MSMEs

Autores:

Beder Gonzalo Aguilar-Campoverde, Jackson Guillermo Valverde-Jaramillo, Paquita Esperanza Alvarado-Camacho

Fuentes:

scopus