Mostrando 4 resultados de: 4
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Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(2)
Communications in Computer and Information Science(1)
Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions(1)
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Comercio(1)
Español, portugués, gallego(1)
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scopus(4)
Analysis of the variables which determine a good e-marketing strategy: The techniques most used during times of crisis
Book PartAbstract: Internet marketing covers all aspects related to the promotion and sale of a product or service throPalabras claves:Autores:Carlos De Castro Lozano, De La Torre-Diéz I., López-Coronado M., Sainz de Abajo B.Fuentes:scopusDesigning an instrument to measure the QoS of a Spanish virtual store
Conference ObjectAbstract: This article describes the development of an instrument, in the form of a survey, which is distributPalabras claves:Business to Consumers (B2C), factor analysis, goodness of fit indices, Service quality, Web ApplicationAutores:Carlos De Castro Lozano, De La Torre-Diéz I., Fernández J.B., López-Coronado M., Pernas F.D., Sainz de Abajo B., Salcines E.G.Fuentes:scopusSIeSTA project: Products and results
Conference ObjectAbstract: The goal of this project is the development of several computer systems, defined as "deliveries" thaPalabras claves:accessibility, Human-Computer Interface, iTVAutores:Carlos De Castro Lozano, Fernández J.B., Sainz de Abajo B., Salcines E.G.Fuentes:scopusThe leap of a provincial SME into the global market using E-commerce: The success of adequate planning
Conference ObjectAbstract: The leap into the global market is not easy when it involves a provincial family business. This artiPalabras claves:Commercial strategy, E-Commerce, Enterprise Resource Planning (ERP), Small and Medium Enterprise (SME), successAutores:Burón Fernández F.J., Carlos De Castro Lozano, López-Coronado M., Sainz de Abajo B., Salcines E.G.Fuentes:scopus