Digital transformation in HEIs and its impact on the user experience / student service processes

Conference Object

Abstract: The digital transformation has become the fundamental axis to seek leadership in the market, organiz

Palabras claves:

COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTION

Autores:

María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-Buitrón

Fuentes:

scopus