Mostrando 4 resultados de: 4
Filtros aplicados
Subtipo de publicación
Conference Object(4)
Área temáticas
Dirección general(2)
Ciencias de la computación(1)
Etiqueta (Modales)(1)
Funcionamiento de bibliotecas y archivos(1)
Interacción social(1)
Cause Marketing in the scientific literature: A bibliometric and cluster review
Conference ObjectAbstract: Marketing related to a cause (CRM) or cause marketing (CM) is a strategy that seeks to consolidate cPalabras claves:Brand, cause marketing, Consumer response, FITAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusDigital transformation in HEIs and its impact on the user experience / student service processes
Conference ObjectAbstract: The digital transformation has become the fundamental axis to seek leadership in the market, organizPalabras claves:COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusThe ethical commitment as a basis for the creation of a socially responsible business culture in ecuadorian companies
Conference ObjectAbstract: Social Responsibility (SR) is of great importance for the management and improvement of companies, aPalabras claves:corporate culture, Ethics, Social responsibilityAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusValues, transparency, and corporate governance as a fundamental axis of the management of corporate social responsibility in Ecuador
Conference ObjectAbstract: The implementation of corporate social responsibility (CSR) in organizations requires the executionPalabras claves:Corporate governance, Social responsibility, transparency, VALUESAutores:Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopus