Social networks as a strategy for promoting agri-food products with a designation of origin in Ecuador. The case of Loja coffee

Conference Object

Abstract: In Ecuador, the Loja coffee is considered one of the best in the country for being tall and its orga

Palabras claves:

Designation of origin, ECUADOR, Loja coffee, SOCIAL NETWORKS

Autores:

María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas

Fuentes:

google

scopus