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Cooperation as a determinant of the innovation process in services Study focused on tourism companies in the Ecuadorian Austro
Conference ObjectAbstract: In the increasingly competitive global business environment, being an innovative organization that cPalabras claves:Cooperation, innovation, TourismsAutores:Gerardo Torres Pereira, María Fernanda Zumba-ZuñigaFuentes:scopusSocial media as a key tool in managing innovation un organizations
Conference ObjectAbstract: The innovation applied to business management has become a key element in the valuation of organizatPalabras claves:innovation, managment, organizations, Social mediaAutores:Jose Ignacio Zumba, María Fernanda Zumba-Zuñiga, Ronald-Kleiner Toledo-Macas, Valentín Alejandro Martínez FernándezFuentes:scopusSocial media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador
Conference ObjectAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez FernándezFuentes:scopus