Mostrando 6 resultados de: 6
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Iberian Conference on Information Systems and Technologies, CISTI(2)
Advances in Intelligent Systems and Computing(1)
CISCI 2015 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - Memorias(1)
CISCI 2016 - Decima Quinta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Tercer Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2016 - Memorias(1)
Fonseca Journal of Communication(1)
Área temáticas
Interacción social(6)
Economía financiera(2)
Comunicaciones(1)
Escuelas y sus actividades; educación especial(1)
Producción(1)
Comunication for developmet in Ecuador: Application of the management model of the strategic in the non-profit organizations in Ecuador
Conference ObjectAbstract: This is an applied study on the management of communication for development, carried out in non-profPalabras claves:Autores:Jhoana Raquel Córdova Camacho, Rosario Puertas-Hidalgo, Veronica Altamirano BenitezFuentes:scopusAdvertising impact with digital strategies in university students. The case of the Universidad Técnica Particular de Loja-Ecuador
Conference ObjectAbstract: Changes in hearings and in media use and consumption of young people, due to media context, make thaPalabras claves:Autores:Calderón G. José, Rosario Puertas-Hidalgo, Velásquez B. AndreaFuentes:scopusMeasuring the impact of digital communication in public and private companies in Ecuador
Conference ObjectAbstract: The digital communication has revolutionized the way to communicate. Internet is a new tool which haPalabras claves:COMMUNICATION, DIGITAL COMMUNICATION, organizational communication, Web 2.0, Web 2.0 toolsAutores:Elizabeth Cadme, Rosario Puertas-Hidalgo, Veronica Altamirano BenitezFuentes:scopusNew Trends in Organizational Communication
ReviewAbstract:Palabras claves:Autores:Jenny Jovita Yaguache-Quichimbo, Rosario Puertas-Hidalgo, Veronica Altamirano BenitezFuentes:scopusSocial networks and their incidence in the customer-bank relationship
Conference ObjectAbstract: The purpose of this paper is to determine how the use of social networks in the client relationship-Palabras claves:Banks, Costumers, Financial literacy, SOCIAL NETWORKSAutores:Miguel Peñarreta, Rosario Puertas-Hidalgo, Tejeiro M.Fuentes:googlescopusVisibility and impact of the microcredit and the digital social media: A case study of financial institutions in Ecuador
Book PartAbstract: This study analyses the impact and visibility of financial institutions that promote the microcreditPalabras claves:Digital social media, Financial Institutions, microcbkp_redit, VisibilityAutores:A. Samaniego Namicela, Aurora Samaniego-Namicela, E. Salas Tenesaca, Eulalia Elizabeth Salas-Tenesaca, R. Puertas Hidalgo, Rosario Puertas-Hidalgo, V Espinoza Loayza, Valentín Alejandro Martínez Fernández, Viviana Espinoza-LoayzaFuentes:rraaescopus