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Iberian Conference on Information Systems and Technologies, CISTI(4)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
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Facebook as a political communication 2.0 tool subject study: Official accounts of the presidencies of Latin America
Conference ObjectAbstract: Social networks are used in political communication to amplify the impact of the message and to intePalabras claves:DIGITAL COMMUNICATION, Interactivity, internet, Policy 2.0, Political communication, SOCIAL NETWORKSAutores:Katherine Mora-Romero, Lilia Carpio-Jiménez, Rosario Puertas-HidalgoFuentes:scopusEvolution of official social networks of the Universidad Tecnica Particular de Loja - Ecuador
Conference ObjectAbstract: The phenomenon of social networking is changing the way we interact and spending our free time. In sPalabras claves:facebook, internet, organizations, SOCIAL NETWORKS, Twitter, universityAutores:Isidro Marín-Gutiérrez, Lilia Carpio-Jiménez, Rosario Puertas-HidalgoFuentes:googlescopusDigital communication of the most sustainable corporations in the world
Conference ObjectAbstract: Social networks are high-value platforms for the management of organizational communication and arePalabras claves:COMMUNICATION, companies, SOCIAL NETWORKS, Social responsibility, SustainabilityAutores:Cesibel Valdiviezo-Abad, Jhoana Córdova, Jhoana Raquel Córdova Camacho, Rosario Puertas-HidalgoFuentes:googlescopusManagement of social networks by universities category a in Ecuador
Conference ObjectAbstract: Universities in Ecuador face revolutionary change. The government has established sanctions and certPalabras claves:A Category, facebook, internet, SOCIAL NETWORKS, Twitter, University EcuadorianAutores:Lilia Carpio-Jiménez, Rosario Puertas-HidalgoFuentes:googlescopusSocial networks and their incidence in the customer-bank relationship
Conference ObjectAbstract: The purpose of this paper is to determine how the use of social networks in the client relationship-Palabras claves:Banks, Costumers, Financial literacy, SOCIAL NETWORKSAutores:Miguel Peñarreta, Rosario Puertas-Hidalgo, Tejeiro M.Fuentes:googlescopus