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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
CISCI 2015 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - Memorias(1)
Advertising impact with digital strategies in university students. The case of the Universidad Técnica Particular de Loja-Ecuador
Conference ObjectAbstract: Changes in hearings and in media use and consumption of young people, due to media context, make thaPalabras claves:Autores:Calderón G. José, Rosario Puertas-Hidalgo, Velásquez B. AndreaFuentes:scopusEvolution of official social networks of the Universidad Tecnica Particular de Loja - Ecuador
Conference ObjectAbstract: The phenomenon of social networking is changing the way we interact and spending our free time. In sPalabras claves:facebook, internet, organizations, SOCIAL NETWORKS, Twitter, universityAutores:Isidro Marín-Gutiérrez, Lilia Carpio-Jiménez, Rosario Puertas-HidalgoFuentes:googlescopus