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Visibility and impact of the microcbkp_redit and the digital social media: A case study of financial institutions in Ecuador
Book PartAbstract: This study analyses the impact and visibility of financial institutions that promote the microcbkp_rPalabras claves:Digital social media, Financial Institutions, microcbkp_redit, VisibilityAutores:A. Samaniego Namicela, Aurora Samaniego-Namicela, E. Salas Tenesaca, Eulalia Elizabeth Salas-Tenesaca, R. Puertas Hidalgo, Rosario Puertas-Hidalgo, V Espinoza Loayza, Valentín Alejandro Martínez Fernández, Viviana Espinoza-LoayzaFuentes:rraaescopusSocial networks and their incidence in the customer-bank relationship
Conference ObjectAbstract: The purpose of this paper is to determine how the use of social networks in the client relationship-Palabras claves:Banks, Costumers, Financial literacy, SOCIAL NETWORKSAutores:Miguel Peñarreta, Rosario Puertas-Hidalgo, Tejeiro M.Fuentes:googlescopus