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Filtros aplicados
Publisher
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Social networks and their incidence in the customer-bank relationship
Conference ObjectAbstract: The purpose of this paper is to determine how the use of social networks in the client relationship-Palabras claves:Banks, Costumers, Financial literacy, SOCIAL NETWORKSAutores:Miguel Peñarreta, Rosario Puertas-Hidalgo, Tejeiro M.Fuentes:googlescopusVisibility and impact of the microcredit and the digital social media: A case study of financial institutions in Ecuador
Book PartAbstract: This study analyses the impact and visibility of financial institutions that promote the microcreditPalabras claves:Digital social media, Financial Institutions, microcbkp_redit, VisibilityAutores:A. Samaniego Namicela, Aurora Samaniego-Namicela, E. Salas Tenesaca, Eulalia Elizabeth Salas-Tenesaca, R. Puertas Hidalgo, Rosario Puertas-Hidalgo, V Espinoza Loayza, Valentín Alejandro Martínez Fernández, Viviana Espinoza-LoayzaFuentes:rraaescopus