Social media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador

Conference Object

Abstract: Today, organizations are called to respond to the growing needs of its customers in a society of con

Palabras claves:

innovation, managment, Small and medium-sized enterprises, Social media

Autores:

Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez Fernández

Fuentes:

scopus