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Social media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador
Conference ObjectAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:Beder Gonzalo Aguilar-Campoverde, Gerardo Torres-Pereira, María Fernanda Zumba-Zuñiga, Valentín Alejandro Martínez FernándezFuentes:scopusThe use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy
Conference ObjectAbstract: The recent introduction of social networks has revolutionized the communication between people and cPalabras claves:management of corporate communication, Social NetworkAutores:Beder Gonzalo Aguilar-Campoverde, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopus