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Iberian Conference on Information Systems and Technologies, CISTI(2)
CICIC 2022 - Decima Segunda Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 13th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2022 - Memorias(1)
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scopus(3)
Digital transformation and its impact on e-commerce in Ecuador
Conference ObjectAbstract:Palabras claves:Autores:María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusDigital transformation in HEIs and its impact on the user experience / student service processes
Conference ObjectAbstract: The digital transformation has become the fundamental axis to seek leadership in the market, organizPalabras claves:COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusRelational Marketing applied to higher education institutions in the field of Digital Society: Approach from a strategic perspective
Conference ObjectAbstract: Relationship marketing contributes with important strategies to higher education institutions, strenPalabras claves:CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Paula Espinosa-Vélez, Ramiro Cardenas-CarrilloFuentes:scopus