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Digital transformation in HEIs and its impact on the user experience / student service processes
Conference ObjectAbstract: The digital transformation has become the fundamental axis to seek leadership in the market, organizPalabras claves:COVID 19, CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Eugenia Enríquez Mora, María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusRelational Marketing applied to higher education institutions in the field of Digital Society: Approach from a strategic perspective
Conference ObjectAbstract: Relationship marketing contributes with important strategies to higher education institutions, strenPalabras claves:CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Paula Espinosa-Vélez, Ramiro Cardenas-CarrilloFuentes:scopus