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CICIC 2022 - Decima Segunda Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica en el contexto de the 13th International Multi-Conference on Complexity, Informatics, and Cybernetics, IMCIC 2022 - Memorias(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Marketing(1)
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scopus(2)
Digital transformation and its impact on e-commerce in Ecuador
Conference ObjectAbstract:Palabras claves:Autores:María Paula Espinosa-Vélez, Verónica-Alexandra Armijos-BuitrónFuentes:scopusRelational Marketing applied to higher education institutions in the field of Digital Society: Approach from a strategic perspective
Conference ObjectAbstract: Relationship marketing contributes with important strategies to higher education institutions, strenPalabras claves:CRM, digital marketing, digital society, HEI, Loyalty, Relationship Marketing, SATISFACTIONAutores:María Paula Espinosa-Vélez, Ramiro Cardenas-CarrilloFuentes:scopus